Wednesday, July 18

12:00-5:00 pm:

7th Annual NBJ Cup Golf Tournament
Monarch Beach Golf Links
Shotgun start at 12:00 noon sharp (Registration is required)

Sponsored by: Lonza

6:30-7:30 pm:

Welcome Reception

7:30-10:00 pm:

Welcome Dinner and Annual NBJ Awards - Location: Grand Lawn
State of the Industry–A View from the Cartoonist's Perspective

Dinner Sponsored by: Cooper Complete

Special Guest: Mark Blumenthal, Founder, ABC, Executive Editor & Publisher, HerbGram

Thursday, July 19

7:00-8:00 am:

Continental Breakfast - Location: Pacific Ballroom 3

Sponsored by: Xango

8:00-9:15 am:

Opening Session – NBJ Summit State of the Industry:
Market Trends, Financial Overview and Regulatory Summary – Location Pacific Ballroom


Summit Chairperson, Tom Aarts offers opening remarks and chairs the annual audience interactive audience polling to gauge how Summit attendees feel about top-of-mind industry issues. Also hear co-chair Grant Ferrier give the annual NBJ State of the Industry address with the latest numbers. Canaccord Adams' David Thibodeau will provide a current update on the industry's recent M&A activity and hear the latest on GMPs and regulatory issues from noted industry expert Loren Israelsen.

Thomas D. Aarts, Co-Founder, Nutrition Business Journal
Grant Ferrier, Editor-in-Chief, Nutrition Business Journal
David Thibodeau, Managing Director, Canaccord Adams
Loren Israelsen, Executive Director, UNPA

9:15-10:15 am:

Keynote Address: Stewart Emery - Building Lasting Success in the Nutrition Industry - Location: Pacific Ballroom

Noted entrepreneur, author and thought-leader Stewart Emery will discuss his vision-values-strategic initiatives based on research from the business classic Success Built To Last, which he co-authored with Jim Collins and Jerry Porras. Emery, a frequent lecturer and storyteller will reveal common strategies used by people who have achieved lasting success for themselves and their organizations. Emery will discuss how nutritional companies can use these techniques in their business today.

Stewart Emery, Co-author, Success Built To Last, Founder, Belvedere Consultants

10:15-10:45 am:

Networking and Refreshment Break - Location: Pacific Terrace

10:45 am-12:00 pm:

Case Studies in Capturing Healthcare Dollars and Healthcare Prevention - Location: Pacific Ballroom

If the nutrition industry is to provide solutions in the shift from an acute care system to a prevention system, companies face the challenge of creating safe and efficacious solutions backed by credible science. But in doing so they are challenged to see ROI on their product innovations with adequate IP protections and struggle to communicate their products health messages. Hear these specific and concrete examples of industry companies who have clearly overcome challenges to find market success.

Moderators:
Grant Ferrier, Editor-in-Chief, Nutrition Business Journal
Greg Horn, President, Specialty Nutrition Group

Panelists:
Ramona Cappello, President/CEO, Corazonas Foods, Inc
Elise Donahue, CEO, Airborne Health, Inc
Todd Norton, President, Sabinsa Corporation

12:00-1:15 pm:

Breakout Case Study Groups

Join one of these "drill-down" discussion groups to further explore the issues raised by the presenters.

Creating IP Protections in Global Market - Location: Aegean Room
Todd Norton, President, Sabinsa Corp
Anthony Almada, President/CEO, Imaginutrition
Facilitator: Jeff Hilton, President/CMO, Integrated Marketing Group

Competing with the Pharma Marketing Machine – Know the Numbers Know your Consumer - Location: Pacific Ballroom
Elise Donahue, CEO, Airborne Health, Inc
Stewart Emery, Co-author, Success Built To Last, Founder, Belvedere Consultants
Facilitator: Loren Israelsen, Executive Director, UNPA

Launching New Brands – The Secrets from the Experts - Location: Adriatic Ballroom

Ramona Cappello, President/CEO, Corazonas Foods, Inc
Facilitator: Greg Horn, President, Specialty Nutrition Group

1:15-2:30 pm:

Power Networking Luncheon - Location: Pacific Lawn

Sponsored by: Interhealth

Continue discussing the day's themes during the networking luncheon. Choose from among several luncheon table discussions that will delve deeper into some of the main issues from the morning program.

Themes:
Building Lasting Success – Stewart Emery, Founder, Belvedere Consultants
Competing with the Pharma Industry - Loren Israelsen, Executive Director, UNPA

Raising Capital - Tim Avila, President, Ventana Health
Functional Foods – Steve Allen, VP, Nestle

Ingredient Branding - Jeff Hilton, President/CMO, Integrated Marketing Group

Functional Beverages – Jim Tonkin, Principal, Tonkin Consulting

M&A Insights - David Thibodeau, Managing Director, Canaccord Adams

Media Management - Karen Raterman, VP - Content Development, New Hope Natural Media

Launching Brands - Greg Horn, President, Specialty Nutrition Group

Industry Trends, Grant Ferrier, Editor-in-Chief, NBJ

3:00-6:00 pm:

10th Annual NBJ Regatta

Regatta Host: Marine Nutriceutical Corp
Boat Sponsors: KGK Synergize, RedRoxx, ZSweet, National Enzyme Co., Creagri, Vitaquest, International LLC, Berstrom Nutrition, FI

At our 10th Annual Regatta, Summit attendees will sail on America's Cup style yachts in a Regatta in the Dana Point Harbor. Take advantage of this opportunity to talk and/or help your team win the coveted Summit Regatta Cup.

6:30-7:30 pm:

Cocktail Reception - Location: Pacific Lawn

7:30-10:00 pm:

Regatta Awards Dinner - Location Pacific Lawn

Dinner Sponsored by: Maypro
Wine Sponsored by: Organic Vintners

10:00 pm -???

PQAA in the Presidential Suite

Sponsored by: UNPA and Airborne Health, Inc.

Friday, July 20

7:00-8:00 am:

Continental Breakfast - Location: Pacific Ballroom 3

Sponsored by: Ocean Nutrition Canada

8:00-8:45 am:

Opening Session

Join Tom Aarts for a recap of the themes from day one and some context for the upcoming discussions. Also join Tom and Jeff Hilton in our annual Summit audience polling.

Pocket Pollster Sponsored by: Integrated Marketing Group

8:45-9:50 am:

Keynote: David Perlmutter, MD - Consumer Driven Healthcare

Hear insights and perspective on the health care crisis from internationally noted Neurologist David Perlmutter, MD, FACN, and medical director of the Perlmutter Health Center. As American consumers calculate their health care cost at nearly double that of other industrialized nations with results that are often inferior, they increasingly want to challenge the current model. The nutrition industry has a great opportunity to meet these consumers’ needs, but is the industry ready with a model that is credible and safe?

Dr. Perlmutter is a physician, scientific researcher, writer, instructor, businessman and entrepreneur who has seen the healthcare system from all sides. An outspoken critic of the pharmaceutical industry, he understands what is happening in healthcare today and offers ideas, business models and cutting edge treatments for a new health paradigm.

He will define the scope of this opportunity and explain how companies can help consumers create health and wellness strategies.

9:50-11:15 am:

Capturing Healthcare Dollars - Designing a New Paradigm

With themes from the morning keynote, hear a panel of industry experts/CEOs discuss their thoughts on a new paradigm for healthcare.

What is the size of categories with nutritional options?

What are the economic issues driving these categories and where is the investment going to water new ideas?

How can companies create brand equity against pharmaceutical drug options?

Hear ideas and perspectives from leaders in business and CAM as well as examples of companies that have successfully created market alternatives.

Moderator:
David Matteson, Executive Consultant, Early-Edge Direction

Panelists:
Paul E. Bendheim, MD, Chairman & Founder, Chief Medical & Scientific Officer, BrainSavers
Robert Duggan, MA, Mac, President, Tai Sophia Institute
Michael Levin, Founder, Health Business Strategies
Gary Spirer, Founder, AskDestiny Healthcare

11:15-11:45 am

Networking and Refreshment Break - Location: Pacific Terrace

Sponsored by: Imagenetix

11:45 am-1:15 pm:

Panel Discussion - Opportunities in Kids' Nutrition - Location: Pacific Ballroom

Childhood obesity and the kids’ nutritional crisis is perhaps one of the most important issues/opportunities for the industry on a global basis. This panel of industry experts will look at current public policy and discuss ways for the nutrition industry to provide solution oriented products that offer taste, nutritional value and an emotional sensibility that speaks out to kids.

Moderator:
Julian Mellentin, Editor-in-Chief, New Nutrition Business, Co-director, The Center for Food & Health Studies

Panelists:
Tim Avila, President, Ventana Health
William Sears, MD, Associate Clinical Professor of Pediatrics, University of California Irvine, School of Medicine
Peter van Stolk, Founder and CEO, Jones Soda Co.

Saturday, July 21

9:00 am-12:00 pm

Surfing Lessons – Location TBA

Sponsored by: Imaginutrition